
Kompetenzen & Expertise
We are seasoned business managers with extensive experience in international consumer goods / FMCG / CPG / luxury goods, leadership and general management.
Our passion is to open markets for high quality brands, to build sustainable profitable businesses and to work with high-perfoming people of any cultural background. We all have done this for the past 15+ years for leading brands in Switzerland, the USA/Canada and across Asia, the Middle East, Eastern Europe (CEE) and Latin America.
As sales and marketing entrepreneurs we offer our expertise to export-oriented brands (food, pet care, personal care) who wish to grow their business in Asia, incl China, Japan, South Korea, Thailand, Indonesia, Singapore, Hong Kong, Taiwan, Israel and others.
Our expert partners on the ground manage all aspects of our clients business from strategy development to business planning to execution, incl. market entry strategy, value chain and pricing, distributor search & distributor assessment, marketing (social media, mass communication, TV, social selling, etc.), contract negotiation, etc.
Asia is fully omni-channel and we know how to build successful business in off-line, on-line / e-commerce, cross-border (eg. CBEC China), club stores, B2C and B2B customers.
Industry
Business Consulting, Sales & Distribution Services
Branding Advertising / Marketing Services
Business Expertise
Business Strategy, Brand Strategy, Brand Audit, Marketing Strategy, Distribution Strategy
Online / Offline / Omnichannel Strategy, Market Development, Business Development, Business Planning
Sales and Distributor Management, Contract, Pricing and Value Chain Development
Cultural Expertise
Categories we cover
Food, Confectionery, Snacks, Consumer Packaged Good (CPM), Fast Moving Consumer Goods (FMCG)
Personal Care, Health Care, Skin Care, Hair Care, Shaving Solutions, Beauty Care, Cosmetics, HBC
Pet Care, Pet Food, Pet Supply, Pet Accessories, Pet Hygiene
Markets we cover
Asia, China, Greater China, South Korea, Hong Kong, Taiwan
South East Asia, SEA, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Cambodia
Australia, New Zealand
Channel Expertise
Traditional retail channels, Drug channel · Watson, Guardian, Mannings, Boots, Olive Young, etc
Supermarket · Cold Storage, Tops, Wellcome, Park’n Shop, Home Plus
Hypermarket · Carrefour, Metro, Lotte, Emart, RT Mart, etc.
Convenience · 7-Eleven, Family Mart, GS24, Indo-Maret, Alpha Mart, Lawsons, etc)
General Trade · E-commerce · Alibaba, Tmall, JD.com, Lazada, Shopee, Rakuten, Naver, Coupang, 11 street, Amazon, etc)
Cross Border E-commerce · CBEC
Club stores (Costco, Sams, E-Mart Trader, Metro)